NCF & Bouquet Curbs Crush TV Viewer Experience: Study
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- The study finds that NCF creates a fixed cost burden, discouraging consumers from subscribing to multiple platforms.
- Bouquet regulations bundle channels, often inflating bills and reducing choice.
- This directly impacts user satisfaction and engagement with TV services.
The study finds that NCF creates a fixed cost burden, discouraging consumers from subscribing to multiple platforms. Bouquet regulations bundle channels, often inflating bills and reducing choice. This directly impacts user satisfaction and engagement with TV services.
Esya Centre's analysis shows that these curbs disproportionately affect lower-income households, who face higher relative costs. The study recommends deregulating bouquet pricing and revising NCF structures to enhance consumer freedom. Such changes could boost subscription rates and market expansion.
Industry observers note that the current regime benefits large broadcasters at the expense of niche channels and viewers. By aligning with global best practices, India could unlock significant growth potential in its TV market. The study's findings are a call to action for policymakers to prioritize consumer interests.
Power Move: With consumer experience at a tipping point, regulators must choose between protecting legacy interests or enabling a dynamic, consumer-driven TV ecosystem. The path forward: eliminate bouquet curbs and rationalize NCF to unleash competition and choice.
This article was edited with AI assistance for readability. Read original here.
