AI Gadgets Flood the Market: From Smart Pendants to Smart Glasses, Are Consumers Ready?
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- Meta, Microsoft, dan OpenAI berlomba merilis perangkat konsumen berbasis AI, mulai dari liontin Muse Charm hingga speaker pintar.
- Investasi triliunan dolar mendorong inovasi, tetapi kekhawatiran privasi dan keamanan data masih membayangi.
- Bagi Indonesia, gelombang ini menawarkan peluang adopsi cepat sekaligus tantangan regulasi perlindungan data pribadi.
Global technology companies are racing to roll out consumer devices powered by artificial intelligence (AI) in large numbers, from smart pendants to smart speakers, even as social and privacy risks still loom. This wave marks a new chapter in the commercialization of generative AI triggered by the launch of ChatGPT in 2022.
Meta, which appears to be moving away from its metaverse ambitions, this week introduced Muse Charm—a handheld device the size of a keychain with a 2-inch screen and two cameras. Powered by the Muse AI assistant, the device is claimed to handle various tasks, from tidying up an email inbox to booking a dinner table. "Muse Charm is always ready to talk," Meta CEO Mark Zuckerberg said while promoting the product at the company's technology showcase.
Meta's move was followed by Microsoft, which launched an "access badge" last June. The portable device, shaped like a work ID card, comes with a touchscreen, camera, and audio recorder, and uses AI to help with various office tasks. Microsoft says the badge gives workers uninterrupted access to their chosen AI agents, with fingerprint-based security.
Meanwhile, San Francisco-based startup Plaud offers NotePin, a wearable device designed to record and transcribe meetings. Measuring less than 2 inches, NotePin can be clipped to clothing or worn as a necklace and bracelet. Plaud released an upgraded version of the product this year.
Competition is heating up with a report from Bloomberg that OpenAI is preparing to launch a US$300 smart speaker. The donut-shaped device, the size of a hockey puck, will compete with Amazon Alexa and Google Home, which have long dominated the voice assistant market. The move underscores OpenAI's ambition to expand its footprint in consumer hardware.
Not to be outdone, Snap—the company behind Snapchat—recently released augmented-reality glasses called SPECS. The glasses can display city maps, restaurant recommendations, and other content directly on the lenses, like looking at a large computer monitor while working.
Technology analyst Dan Ives of Yorkville Ives believes the consumer AI revolution has only just begun. "Trillions of dollars are being spent—that's why you're going to see more and more AI gadgets," he told CBS News. Ives predicts Muse will be a game changer, pointing to the millions of consumers who have downloaded the AI agent.
However, behind the euphoria, privacy concerns are surfacing. Meta's AI glasses, including the Ray-Ban and Oakley models, drew scrutiny after complaints that some owners used them to record other people without permission. Meta later promised to introduce AI glasses without cameras.
Indonesian Context
For Indonesia, this wave of AI gadgets opens up both opportunities and challenges. On one hand, urban consumers and young professionals are expected to quickly adopt devices like NotePin or smart glasses to boost productivity. However, the readiness of personal data protection regulations is still in question. The Personal Data Protection Law (UU PDP), which only came into full effect in 2024, does not yet fully regulate wearable devices that record their surroundings. The use of hidden cameras on AI glasses could potentially lead to legal disputes if not matched with strict oversight.
In addition, Indonesia's large market with high smartphone penetration is a magnet for global manufacturers. However, the price of devices such as OpenAI's smart speaker (US$300) or Meta's AI glasses, predicted to cost thousands of dollars, will still be a barrier for most consumers. Localization strategies and partnerships with local operators are needed so that adoption is not limited to the upper segment.
Going forward, the question is no longer whether AI gadgets will flood the market, but how quickly Indonesia's digital ecosystem—from network infrastructure to privacy literacy—is ready to receive this wave. Without that readiness, innovations that promise convenience could turn into a new threat to citizens' private space.
