Prince Harry Steps Down as BetterUp Chief Impact Officer, Moves to Senior Advisor Role
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- Pangeran Harry mengakhiri masa lima tahun sebagai Chief Impact Officer di BetterUp dan kini menyandang status Senior Advisor.
- Perubahan ini memberinya ruang lebih luas untuk mengembangkan portofolio investasi dan kegiatan filantropi.
- Kemitraan BetterUp dengan Invictus Games tetap berjalan, menegaskan komitmen Harry pada isu veteran.
Prince Harry has officially left his position as Chief Impact Officer (CIO) at BetterUp, an online-based mental health coaching company, after five years in the role. The news was confirmed through an official statement posted on the company's website, marking a new chapter in the Duke of Sussex's public career in the business sector.
Harry, 42, joined BetterUp in 2021 as the face of its workplace mental health campaign. He now moves to the role of Senior Advisor, a position that, according to BetterUp CEO and co-founder Alexi Robichaux, will let him focus more on strategic projects with major corporate clients. The move is also said to give Harry room to expand his investment portfolio and pursue new business opportunities, without abandoning the philanthropic work he has long pursued.
The decision is not without reason. Since 2020, Harry and his wife, Meghan Markle, have chosen to live in North America after stepping back from royal duties. But earlier this year, they briefly returned to the UK with their two children, fueling speculation about the direction of Harry's career. The role change at BetterUp is seen as a logistical and long-term strategic adjustment, especially since he now has more freedom to manage his time.
In his statement, Robichaux said Harry's contributions had helped BetterUp grow significantly. He recalled the moment Harry first joined as one of the main drivers of coaching adoption at large companies. “His dedication to mental health has accelerated our mission to bring coaching to more people around the world,” Robichaux said, as quoted from the official statement. He also stressed that Harry will remain involved in projects with BetterUp's largest enterprise customers.
Even so, the change does not mean Harry is leaving veterans' issues behind. BetterUp confirmed that its partnership with the Invictus Games Foundation—the sports tournament for veterans that Harry founded—remains in place. Robichaux added that the company will continue to support veterans' resilience through its existing programs. The commitment is in line with Harry's image, which has long been closely tied to advocacy for mental health and the wellbeing of service members.
For the Indonesian market, Harry's move can serve as a mirror of how public figures use business platforms to campaign for mental health. At home, the issue of workplace mental health is beginning to receive attention, though it still faces challenges of stigma and access to services. The presence of companies like BetterUp—which combines coaching, AI, and behavioral science—shows the potential for similar models to be adopted in Indonesia, especially in the corporate sector, which is increasingly aware of the importance of employee wellbeing.
Going forward, Harry's role as Senior Advisor will be tested on how far he can drive BetterUp's business growth in the global market, including in Asia. Meanwhile, the public will be waiting to see whether this step marks the beginning of a larger business career for the Duke of Sussex, or rather an entry point for his return to royal affairs. What is clear is that this transition confirms that Harry continues to try to balance his professional ambitions and his social commitments.
