The Weeknd Pop-Up Store Comes to Jakarta, Can It Boost the Creative Economy?
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- The Weeknd After Hours Til Dawn Asia Pop-Up Store digelar di Row 9, Blok M, Jakarta Selatan, pada 24–27 September 2026, menjual merchandise eksklusif dan pengalaman imersif.
- Kehadiran pop-up ini menjadi magnet bagi penggemar dan berpotensi menggerakkan sektor ritel, pariwisata, serta industri kreatif lokal.
- Konser The Weeknd di Jakarta International Stadium pada 26–27 September 2026 diprediksi menarik puluhan ribu penonton, membuka peluang ekonomi bagi pelaku usaha di sekitar venue.
The Weeknd fans in Indonesia have a rare chance to immerse themselves in the world of After Hours Til Dawn before the concert takes place. An official pop-up store titled The Weeknd After Hours Til Dawn Asia Pop-Up is open at Row 9, Blok M, South Jakarta, on 24–27 September 2026. The event is presented by COMPLEX and offers exclusive merchandise, immersive visual installations, and design elements inspired by the After Hours Til Dawn era.
The pop-up is not merely a shopping event for fans. It is part of The Weeknd's global strategy to strengthen ties with his fan base in Asia while expanding the brand's footprint in key markets. After previously visiting Japan, Jakarta is one of the stopover cities in the Asian tour series. The move underscores Indonesia's position as a music and lifestyle market that is increasingly taken into account in the region.
For visitors, the pop-up offers an experience that goes beyond buying and selling. They can explore various installations that bring the concert atmosphere closer, blending elements of music, visuals, fashion, and fan culture in one space. COMPLEX designed every corner to capture the energy and creative identity that has become the hallmark of The Weeknd's global phenomenon.
The Weeknd's concert itself is scheduled to run for two days at Jakarta International Stadium (JIS) on 26 and 27 September 2026. Tickets for both shows were reported to have sold out in a short time, reflecting the high enthusiasm of the Indonesian market. Japanese DJ Yousuke Yukimatsu will warm up the stage as the opening act.
The economic impact of this series of events cannot be ignored. The presence of tens of thousands of spectators from within and outside the city could drive the accommodation, transportation, culinary, and retail sectors around JIS and Blok M. Local governments and businesses need to anticipate this surge in demand by preparing adequate infrastructure and services.
For investors and creative industry players, this phenomenon signals that Indonesia's entertainment market is maturing. Collaboration between international promoters, global brands, and local talent can be a catalyst for creative economy growth. However, challenges remain: how to ensure this positive impact is evenly distributed and sustainable, not just a momentary euphoria.
"This pop-up is our way of celebrating fan culture and delivering an unforgettable experience for fans in Asia," a COMPLEX representative said in an official statement.
Going forward, the success of events like this will be a benchmark for other promoters in working the Indonesian market. If managed well, it is not impossible for Indonesia to become a main destination for international music tours in Southeast Asia. Will this wave continue and deliver real benefits for the local economy?
