Court Documents Reveal: ChatGPT Integration in Siri Called a Total Failure, Apple Intelligence Usage Minimal
Baca dalam 60 detik
- OpenAI mengungkap dalam berkas hukum bahwa penyerapan ChatGPT melalui Apple Intelligence sangat rendah, jauh di bawah ekspektasi.
- Proses opt-in berlapis dan keterbatasan Siri diduga menjadi penyebab utama adopsi yang lesu.
- Kegagalan ini menjadi cermin bagi raksasa teknologi bahwa integrasi AI tanpa pengalaman pengguna yang mulus berisiko ditinggalkan pasar.
OpenAI openly described the integration of ChatGPT into the Apple Intelligence ecosystem as a failure that produced almost no impact. The claim appears in a court document filed by the company in its dispute against xAI, Elon Musk's firm. The heavily redacted document states that when xAI filed its lawsuit, "it was already clear that Apple's ChatGPT integration was performing very poorly."
The filing does not describe a one-off incident. OpenAI asserts that the problem was persistent—"persistently underperforming"—an indication that the partnership announced in December 2024 was never truly embraced by users. Apple, after all, provided access to ChatGPT through several touchpoints, including the Visual Intelligence feature that lets users get additional context when taking photos with an iPhone.
Notably, the document also mentions the role of OpenAI's expert witness, Dr. Catherine Tucker, who calculated the proportion of generative AI consumers who access ChatGPT through Apple Intelligence. According to OpenAI, the result aligned with their internal view that "Apple Intelligence is seeing minimal usage." The exact figure was not published because that section was redacted, but the implication is clear: ChatGPT adoption on Apple devices is far below expectations.
Several analysts argue this failure is not merely technical but a reflection of a convoluted user experience. To enable ChatGPT, users must open the Settings app, navigate several menus, and go through a series of steps. Such friction, according to industry observers, is enough to make prospective users back out midway. Add to that Siri's position at the time, which still lagged behind other AI assistants, placing a double burden on ChatGPT.
From a strategic standpoint, this integration failure highlights the major risk when technology companies force AI partnerships without fixing the interface and offering clear added value. Apple Intelligence itself, when first introduced, was judged immature and outmatched by solutions from Google and Microsoft. That poor first impression then spread to third-party services riding on top of it, including ChatGPT.
"The court document confirms that simply attaching advanced AI to a device is not enough. Users must be given a strong reason and an easy path to adopt it," said a technology analyst monitoring global AI competition, as quoted from several industry reports.
For Indonesia, this lesson is relevant. The country's digital market is buzzing with generative AI adoption, both among consumers and businesses. AI integration into everyday services—from messaging apps, e-commerce, to banking—is increasingly massive. If local companies merely chase partnerships with global AI providers without designing a simple usage flow, they risk suffering a similar fate: advanced technology but few users. Data protection regulation and user convenience are also determining factors, especially with the arrival of new rules in the Southeast Asian region.
Going forward, Apple appears to be trying to bounce back through a Siri AI claimed to be more capable. However, OpenAI may regret not partnering with a more mature version of Siri from the start. The question is, will Apple be able to convince users that its AI is truly different this time, or will it instead open the door for competitors like Google Gemini to cement dominance on iOS devices?
