Presley Gerber Cremated, Cindy Crawford's Family Prepares Funeral in California

Presley Gerber, the 27-year-old model and son of supermodel Cindy Crawford, has been cremated at Rose Family Funeral Home, less than a week after he died at a rehabilitation facility in Santa Monica, California. The news deepens the grief for the Gerber family, long known for its privacy but open about Presley's mental health struggles.

According to death documents obtained by TMZ, Presley's ashes will be kept at his parents' home in Malibu. A funeral service is reported to be in preparation and may be held within the coming week in Southern California. So far, the official cause of death remains "deferred" by the Los Angeles County Department of Medical Examiner, which said it needs months to complete additional tests.

The incident began when the Santa Monica Police Department received a report of a suspected overdose on Sunday, September 20, at around 09.35 local time. Officers found an adult man unresponsive. Paramedics pronounced the victim dead at 09.45. Police stressed there was no indication of foul play, but the investigation continues.

Presley was not someone who hid his personal struggles. He had spoken openly about addiction and mental health issues, even documenting part of his treatment efforts on social media. Earlier this year, he underwent ibogaine therapy at a clinic in Mexico. In his post, he admitted he was terrified but realized he had to face what he had been avoiding. "I faced what I had been running from, and in the middle of all that, I started to find my way back to myself," he wrote at the time.

"When something like that happens in a family, it kind of levels everyone," Kaia Gerber told Vogue, recalling the impact of her brother's struggle on the family.

Kaia, now known as a model and actress, had also highlighted the family's differing approach to privacy. She said her parents used to be very private, but Presley chose to be a "regular person" in public. "Trying to hide something just makes people feel like you're ashamed of them," she added. The family's support was clear when Presley shared his ibogaine therapy experience; Cindy Crawford called him a fighter, Rande Gerber said he was proud of his son's courage, and Kaia wrote how proud she was of her brother.

Presley followed his mother and sister into modeling, working with fashion houses such as Calvin Klein, Dolce & Gabbana, and Celine. He also appeared with Cindy in a Pepsi commercial aired during the 2018 Super Bowl. His career in the fashion industry made him one of the young generation's faces, but behind the glamour, he grappled with much darker issues.

For readers in Indonesia, this case is an important mirror of how celebrity families face the stigma of mental health and addiction. In Indonesia, open discussion about rehabilitation and recovery is still often hindered by shame, leaving many individuals without adequate support. Presley's story shows that openness can be a legacy that moves others, while also reminding us that recovery is never linear.

Going forward, public attention is likely to focus on the final results of the investigation into Presley's cause of death, which could trigger a broader debate about access to mental health services and overdose response in the United States. Will this tragedy push the Gerber family to become more vocal in advocacy, or will it reinforce the wall of privacy they have long maintained? Only time will tell, but Presley's legacy of openness appears to have left a mark that is hard to erase.